NEW DELHI: Pick up in Reliance’s JioPhone sales has sustained even two months after launch of the Rs 49 plan which was seen as a temporary discounted plan to clear out the last remaining stock of an allegedly failed handset, a Jio store survey by Credit Suisse brought out.
The survey sharing detailed insights into the uptake of JioPhones said that the Rs 49 plan is the most popular one for feature phone buyers. Also, there has been a constant stream of JioPhone supplies every week—even to stores in small towns.Read more ↓
The report suggested that there could be a meaningful uplift in net additions for Jio translating into continued RMS gains. Also, the company’s focus on low-end device segment could be sustained even beyond this feature phone.
However, as per some learnings cited by the survey, prior to the launch of Rs 49 plan, the supplies had been building up but demand had cooled off. It was with the introduction of the Rs 49 JioPhone plan that uplifted the sales of the Jio feature phone across the stores.
A trend was also observed where JioPhone customers appear to opt for buying a new SIM card, rather than going through the MNP route which could lead the immediate impact on subscriber numbers to be additive rather than cannibalisation.
“The demo piece of Jio TV cable which was introduced along with the launch of JioPhone is available at some stores, though timeline on its availability for commercial sale remains sketchy,” stated Credit Suisse.
It does seem that the lack of popular apps like Facebook and WhatsApp was the drawback that came around the time of Rs 49 plan launch in January, as per talks with retailers. JioPhones now come with Facebook and there are reports suggesting that the company is working on adding Whatsapp to its list of pre-loaded apps.